Lavazza / australia
Lavazza in Australia is a premium and aspirational coffee brand, often sponsoring top-level fashion festivals around Australia and major events like the Melbourne Spring Carnival.
In occasion of VAMFF 2014 (Virgin Australia Melbourne Fashion Festival) Lavazza launched a social media competition and a microsite dedicated to the event.
The identity was designed in collaboration with fashion designer Michael Lo Sordo featuring one of his signature prints (social media, microsite, take away coffee cups and giant cup placed at the entrance of the festival).
Promotional material, social media, website design, coffee cups.
Completed while working at Fizz Group.