La Zuppa is an Australian all natural soup brand, that offers high quality, healthy soups.
The brand needed a fresh new look for the launch of their latest product range: Just Add Water Soups (soup in a cup). The existing packagings were redesigned together with the new products. Also a series of new brand imagery was created, a new website, new social media content and a blog.
Art direction, package design, advertising, website design, POS, marquee and van custom fit design, activation materials, social media imagery, typography.
Completed while working at Under One Roof