Luisa Molinaro
Art Director / Graphic Designer
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La Zuppa

La Zuppa


Photos by Julie Renouf, food stylist Cherise Pagano

Photos by Julie Renouf, food stylist Cherise Pagano

La Zuppa is an Australian all natural soup brand, that offers high quality, healthy soups.

The brand needed a fresh new look for the launch of their latest product range: Just Add Water Soups (soup in a cup). The existing packagings were redesigned together with the new products. Also a series of new brand imagery was created, a new website, new social media content and a blog.

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Art direction, package design, advertising, website design, POS, marquee and van custom fit design, activation materials, social media imagery, typography.

 
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Just Add Water range
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Just Add Water product sampling -  Photos by Dave Finnegan.

Just Add Water product sampling - Photos by Dave Finnegan.

 
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Completed while working at Under One Roof